Preparing your property for let - highlight your best features.
When marketing your property for let, we want to highlight the best features to attract the perfect tenant. Think about who will be the target audience for this property. Is it a family home or a trendy apartment? And who is most likely to live in a property like this? What will those potential tenants need in a property?
When marketing your property for let, we want to highlight the best features to attract the perfect tenant. Think about who will be the target audience for this property. Is it a family home or a trendy apartment? And who is most likely to live in a property like this? What will those potential tenants need in a property?
If it is a family home, the tenants might want to know about bedrooms, garden space and school catchment areas. Whereas with a trendy apartment, the target tenant may be a young professional who may want to know about shops and restaurants nearby and commuting times into town.
Most tenants in the UK are under 40, so when considering who your target potential tenant may be, it is crucial to present the property in a way that will attract someone of that age range.
For example, your young professional in the apartment will probably not be keen on old-fashioned floral wallpaper or dated furniture.
When tenants look at a property, they won't be thinking about potentially redecorating to make the property their own taste or replacing the carpet. They will simply look at a different property that suits their preferences. So, your property needs to fit this potential tenant's tastes as much as possible.
- Decor - usually, it is best to play it safe and go for neutral flooring, without a pattern, and a plain white on the walls. This way, the tenants will not be put off by any colour scheme they dislike or if their furniture doesn't match.
- Cleanliness - the way a tenant receives a property when they move in represents how they will leave it when they move out. It is best to ensure that the property is cleaned to a very high, professional standard before a tenant moves in so that you can state that the property should be returned in the same condition when the tenancy ends. It is also nicer for the tenant to move into a clean property.
- Furniture - if you let the property with furniture in, does it fit with the target tenant? Is it modern and clean, and in working order? Does it match the property? Again using the apartment as an example, you wouldn't expect a young professional in a stylish apartment to have floral fabric armchairs or an antique wardrobe, would you? You would imagine a chic executive style, possibly a glass coffee table and leather sofa.
Happy tenants will generally stay at a property for longer than unhappy ones. And if your property hits the right market with your target perfect tenant, they will likely pay a higher rental price. So, it is in your best interests to attract a great tenant rather than just advertising the property and hoping for the best.
If you want to know who your potential target tenant might be and how you should present your property to attract them, get in touch, and our expert team will be happy to point you in the right direction.